JPMC Waiting Workforce
One in three Americans has a criminal record.
Even after they’ve fulfilled their justice system obligations, many still face significant barriers to finding meaningful employment.
The complex paperwork needed to clear their records keeps millions of people from supporting their families and communities—and the US misses out on up to $87 billion a year in economic growth.
To create awareness for this opportunity, we created an art installation using the same legal paperwork to create 38 statues, each one representing a state that has yet to enact Clean Slate legislation.
Awards:
2024 Cannes shortlists for Design and Purpose and Social Responsibility
Incredible Droga5 creative team:
Kevin Brady, Haywood Watkins III, Ben Kay, Derek Lui, Ross Weaver, Aaron Araya, Jacques Wortsman, Mollie Bond, Andrew Diemer
Production partner heroes:
Design/Direction: The Glue Society
Film/Coordination: Biscuit Filmworks
Fabrication/Installation: Aardvark Studios
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Responsibly recycled afterwards
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Droga5’s first sold-through activation with this client
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This is just in-person, millions more saw this online
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For true authenticity and to make sure we were properly capturing tones/views, we worked with real people who have been struggling with this issue
