Meta It’s Your World

Meta’s first-ever global, brand platform. To launch, we worked with Coi Leray and merged her favorite things - anime, basketball and hip hop. We made a music video for her new track, Make My Day (Ft. David Guetta). We also (obviously) made a bunch of campaign assets, including :30s, socials, digital, plus a manga, teasers and some dope stickers.

As an anime fan, this one was cool to help bring to life. Childhood Dakota would’ve been so hyped that we got to make an anime. Adulthood Dakota is pretty hyped too.